Stratas Auctions

Stratas' main demographic was older, wealthy individuals who may be not be tech savvy or even have the time to be in front of the computer, so it was important to be able to guide them through some of the processes.

There were two main competitors that I was able to research into, comparing what I thought they were successful at and what they could improve upon. 

I decided to put the live auctions front and center on the homepage. This is a clear indicator for the user to show them what the main objective of this site is without wasting any precious time. Utilizing a card style layout helped keep the details contained and the design clean.

The main action we want the user to take here is to bid on the vehicle, so styling that button blue and having it stand out amongst the other visuals helps the user understand that action.

It was a challenge figuring out the listing detail page's element hierarchy with such a hefty amount of information. I chose to display the details of the bid as one of the main areas of focus. Again, highlighting the bid now feature. I also created a smaller bidding component that appeared as the user scrolled along the page, making sure it is as easy as possible for the user to complete this action.

To enable the users to engage with each other, I implemented a comment section and a questions section. For further engagement, I added the 'like' button for each comment, with the user's total likes collectively displayed next to their username.

Stratas did not want the community to be so easily accessible for passerby's. There had to be a way to filter out people from the car enthusiasts with genuine comments or questions. I decided to hide these sections behind a prompt asking the user to login to view the sections.

Stratas needed to provide different ways for a user to consign with them, since many users would not have the time to fill out a long questionnaire. Along with informing the user of the different ways they could consign, I created another pathway within the online consignment form. This would enable the user to continue as a guest without creating an account, eliminating work for the user but still capturing necessary information for Stratas to contact them.

The form itself I broke down into sections, to be more easily digestible for the user and to give an indication of where they are in the process. I also worked with the client to figure out what information was completely necessary for them to be able to contact the user.